A short story.
Once upon a time, in a land far, far away, someone a couple of levels up the management chain from Kieran at work sent her to a math talk to see if there was anything in it that might be useful. Being the virtuous model employee that she was, Kieran trotted off to the math talk and even showed up a little early. Our mathematically minded heroine was sitting at one side of the room typing away on her laptop waiting for the talk to begin when two gentlemen, fans of Rush and the Seattle Mariners respectively, approached her.
"Are you looking for the design talk?" they asked her politely. "Because I think that's next door!"
She paused, noting that one of them needed to tie his shoelaces. "Actually, math is kind of hard!" she agreed. "Do you want to go shopping instead?"
And then she listened to a talk about search vectors and lived happily ever after.